30 Popular Taglines Updated for a Virus Outbreak

When Coronavirus calls for rebranding.

‪REI

#OptInside

‪Nike

Just Do It With Social Distance‬

‪Coca-Cola

Absolutely Do Not Share a Coke‬®

Kay Jewelers

Every kiss begins with Kay, and ends with, “Yikes, what are your symptoms?”

Allstate

You’re in good, clean, thoroughly-washed-for-20-seconds hands.‬

‪Gillette

The Best A Man Can Get…Right After a Hassle-Free Coronavirus Test

State Farm

Like a good neighbor, I’m not going to drive you to the hospital— too risky!

‪Bounty

The Quilted Quicker Picker Upper (You’ll Use as a Backup After Running Out of the Toilet Paper You Hoarded from Costco)

Budweiser

King of Beers. Prince of Not Sharing a Name with a Virus.

Apple

Think Different…About How You Handle Your Filthy-ass iPhone

‪Dunkin Donuts

America Runs on Panic & Fear

Gatorade

Is it in you? No, really. Is it in you right now? What’s your temperature?

Goldfish Crackers

The snack that smiles back, and then talks back after you’ve gone crazy being quarantined in your apartment for so long.

Maybelline

Maybe she’s born with it, maybe she contracted it from the dry-cougher in the elevator.

Toyota

Let’s go places nowhere near other people.

Wendy’s

Where’s the beef…over raising minimum wage so families aren’t left behind in times of crisis?

L’oreal

Because you’re worth it — maybe another 20 seconds under the faucet?

Men’s Wearhouse

You’re going to hate the way you look in a face mask, I guarantee it.

Chuck E. Cheese

Where a kid can be a kid! And mom and dad can definitely get a fever.

Dollar Shave Club

Shave time. Shave money. Shave your whole beard off because the CDC kind of said so.

‪Verizon

Can you hear me now? I’m calling from the bathroom— I can’t stop bathing in Purell. Shit, I forgot to put this conference call on mute.

Pokemon

Gotta Catch ‘Em All— Except, Well, You Know Which One

‪Capital One

What’s in your pantry?‬

CoverGirl

Wheezy, Queasy, Breathless (CoverGirl)

The New York Times

All the News That’s Fit to Temporarily Take Your Mind Off Touching Your Face

Las Vegas

What happens here, stays here, and is much more powerful than any “novel” virus.

Kentucky Fried Chicken

Finger Lickin’ Good, but For the Love of God, Don’t Do That Now

Visa

Everywhere you want to be. (So, Antarctica.)

Southwest Airlines

You are now free to move about the country for $17 roundtrip.

American Express

Don’t leave home without it. You know what? Just don’t leave home.

Copywriter by day. Humor writer by night. Exhausted by afternoon. @omgskr / sararunnels.com

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