Relationship Dupes

A love letter to myself and no one in particular…

Sara K. Runnels
3 min readNov 11, 2022

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Photo by brooklyn on Unsplash

Every other TikTok I see feels like it revolves around recommendations for products claiming to be just as good or effective as similar ones — “dupe culture,” they call it. Essentially, “don’t spend an insane amount of time & money on something over-the-top when there’s a more efficient duplicate that does the trick.”

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Sara K. Runnels

Copywriter by day. Humor writer by night. Exhausted by afternoon. @omgskr / sararunnels.com